'Trader Joe's' on Serious Eats

Taste Test: Trader Joe's Dark 70 Chocolate Bars

It feels like every time I stop by Trader Joe's, I'm sucked into buying chocolate. I've identified five reasons for this. 1. Pretty packaging 2. Pretty packaging near the checkout line 3. Good prices 4. [Often] good quality 5. New products to try. The last time I was in a TJ's, I fell into the trap. There were three new chocolate bars with maybe the cutest packaging yet—all vintage-y with ships and A FLAMINGO. See how they stacked up. More

New Old World Cookies: Trader Joe's Cookie Thins

Trader Joe's Toasted Coconut Cookie Thins are the third addition to the Cookie Thin line— joining previous flavors Meyer Lemon and Triple Ginger. I was shocked to discover that I hadn't tried any of these cookies. (Though to my credit, Trader Joe's tends to prominently display the Two Buck Chuck while hiding the cookies on a shelf above the frozen shrimp puffs. Obviously I spend my time near the shiny bottles.) More

Les Chocolats de Belgique: Trader Joe's 3 New Chocolate Bars

I'm no stranger to Trader Joe's chocolate. Their 100 Calorie Dark Chocolate Bars are a personal favorite—the bars feel substantial, have a pleasant snap, and though the chocolate isn't exactly Valrhona, it's way better than Hershey's. So when these three petite new bars showed up in the "What's New" bin at my local TJ's, I knew I wanted to give them a try. The bar stuffed with Speculoos cookie spread immediately drew my attention (let's be honest, I'd try a turkey stuffed with Speculoos cookie spread, it's that good) but at a modest $1 a pop, I figured I could splurge on all three. More

Taste Test: Milk Chocolate Bars

Milk chocolate often gets dismissed as the immature younger sibling of dark chocolate, but we are not ashamed of loving it. When good, milk chocolate melts on the tongue like butter. Of the ten brands we tried in a blind tasting, see which were the most butter-melty, which had weird notes of beef jerky, and which belong only on s'mores. More

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