I generally don't need a lot of overcomplicated bells and whistles gussying up my doughnuts. But a cheesecake doughnut... Has Krispy Kreme hit on the next big thing?
'Krispy Kreme' on Serious Eats
A couple weeks back, I had the pleasure of journeying down to the Krispy Kreme headquarters in Winston-Salem, NC for their 2nd Annual Blogger Summit. I didn't steal the secret formula, but I did get to design my own doughnut using a pretty shmancy doughnut filling machine. See that highlight and more in the slideshow.
Since moving from New York City to San Francisco, there have been a series of little adjustments in my life. Like suddenly living in a city without a Krispy Kreme. Sure, we have lots of awesome replacements, but as a kid who grew up bringing a box of hot, glazed Krispy Kremes into homeroom, it was a little sad to hear.
When Sweets editor Carrie told me that Krispy Kreme was selling oatmeal, I just assumed the press release read: "We're finally putting doughnuts on top of oatmeal! Finally, guys!!" Would this actually taste good? Doughnuts too porous and will turn all soggy, you say? All valid concerns, but also beside the point. If Krispy Kreme is going to sell oatmeal, they should at least give you the option of a doughnut topping, right?
Calling all Krispy Kreme aficionados: the revered doughnut chain is throwing its hat, or rather its egg-shaped doughnuts, into the ring this Easter season with two glazed ovoid treats. But buyer beware—you need a seriously developed sweet tooth to appreciate these guys.
When Laurel came back from Edisto Island, South Carolina, with a box of Krispy Kreme Cheerwine Kreme Filled Doughnuts (purchased at the local Piggly Wiggly) we gathered around, equal parts curious and giddy. Oooh, Cheerwine. The cherry-flavored soda isn't spotted much outside of the southeastern United States, plus this was multiplied by doughnuts—limited edition doughnuts, mind you. They were only sold at grocery stores in the Carolinas for the month of July. But when we cut into our half-dozen, we were met with Cheerwine-less, normal doughnut innards.