'Keebler' on Serious Eats

BraveTart: Make Your Own Magic Middles

Writing about Magic Middles, making a recipe for them, makes me feel like that person at the Police Department that sketches a criminal's portrait while listening to the victim's account. You see, I have never tasted a Magic Middle or seen one in the wild. But based on eye witness reports and video footage, I've taken on the role of a forensic chef in the hunt for America's Most Wanted Cookie. More

BraveTart: Make Your Own Keebler Fudge Stripe Cookies

Not all 1980s era spokes-creatures suffered at the hands of human children as Lucky the Leprechaun did. Chester Cheetah and Tony the Tiger enjoyed an open dialogue with kids that, while perhaps overstepping the bounds of traditional customer-service interactions, symbolized a new era of peaceful human-mascot relations. But none worked harder to maintain this lasting peace than diminutive Ernest J. Keebler. More

More Posts