After a recent visit to the Harry & David outlet store in Wrentham, Massachusetts, I bought their Blackberry Jam Cake Mix ($8.95, available at your local Harry & David outlet). What can I say? I'm partial to anything baked with swirls. As I stood over the bowl stirring, it smelled distinctly like yellow cake, in an overwhelming and artificial way. It smelled like cake the way Auntie Anne's smells like pretzels.