Supermarket Sweets: We Try the New Butterfinger Cups
I'll admit that the Butterfinger Cups commercial that aired during the Superbowl got me a little excited. Not because of its premise (a therapist suggesting that peanut butter and chocolate—both personified by actors—could spice up their relationship by bringing "Butterfinger" into the mix), but by the idea that maybe this new spin on the classic bar would be even more appealing than the original.
The animation in the ad shows a Butterfinger bar exploding into tiny bits, raining down on smooth peanut butter, and getting washed over by a rich, chocolatey wave. It looks promising, but the reality is a completely different story.
Biting into the cup, you don't get either of the expected flavors (rich chocolate or creamy peanut butter), you get sugar and oil—times three. The chocolate coating tastes like doughnut glaze, the filling (in part thanks to the toffee) is too sweet.
Strangely, the peanut butter filling isn't even brown, it's orange, like pumpkin pie filling. Judging by the list of ingredients, that's thanks to the paprika extract, a coloring agent. The texture is gritty, with no real peanut flavor.
If Nestle was hoping to snag some Reese's Peanut Butter Cup fans with this new release, I'm predicting the initial attraction won't last past the first bite. There's no complexity or contrast in this new candy bar, so stick to the original.
About the author: Erin Jackson is a food writer and photographer who is obsessed with discovering the best eats in San Diego. You can find all of her discoveries on her San Diego food blog EJeats.com. On Twitter, she's @ErinJax
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