Why Have I Never Tried: Time Out?
Ed. Note: When's the last time you tried a new candy—just because? For the SE staff, that time is now. Each day for the two weeks leading up to Halloween, we will try a candy we haven't had before, and tell the tale.
Growing up, I was fortunate to be one of those kids whose parents had the good sense to buy Cadbury chocolate over Hershey's. From an early age, I knew how much smoother and creamier Dairy Milk was than its competition, and how a proper Jewish Easter always involves eating lots of Cadbury Creme, Caramel, and Mini Eggs. On a family trip to London when I was eight years old, I was introduced to the Flake, Cadbury's unusual (at least for an American third grader) bar of airy, flaky, crumbly, thin folded milk chocolate that's wonderful on its own or served with ice cream, and was absolutely revolutionary for me at the time. It's not made in the United States, but is readily available as an import, and I still seek it out whenever possible. Likewise, I recoiled in horror when I learned that several friends who were in the UK more recently had never even heard of a Flake, much less tried one.
A few weeks ago, some of the New York staff and interns took a trip to Economy Candy, the Lower East Side's sugar mecca, to stock up for a few editorial projects and have lots of fun buying a ton of candy at a super-awesome-chocolately-fudgecoated-mega-super candy store (mostly the second one.) One candy bar that caught my attention, sitting in the foreign rack at the front of the store, was Time Out.
According to Wikipedia, Time Out is manufactured by Cadbury Ireland, debuted in Ireland and the United Kingdom in 1992, and arrived three years later in Australia and New Zealand. One package usually includes two narrow bars consisting of a milk chocolate ripple sandwiched between two wafers, all covered in Dairy Milk chocolate, or as its original slogan states, "the wafer break with a layer of Flake." Basically, it's one of Cadbury's best products covered in another. What's not to love?
I eventually sat down and actually ate the thing, and as you might expect, it was pretty good. The two bars are very narrow, and each bite is somewhat airy. The wafer itself was only okay, and wasn't tremendously crispy, but it certainly did its job. However, the Flake absolutely provided its characteristic flaky lightness, and the chocolate coating was every bit as smooth and creamy as Dairy Milk.
Time Out is a solid candy bar that I enjoyed quite a bit, and Jamie described it best as a better version of a Kit Kat. For a chocolate bar that's ostensibly supposed to be an indulgence, it was incredibly light, and I could have easily eaten several more (I wonder what it would be like if Cadbury put caramel into it somehow), but it's very satisfying in its simplicity. For the future, I'll probably stick to enjoying Flake and Dairy Milk separately, but Time Out is delightfully unassuming, and I'd happily have it again.
About the author: Ben Jay is an editorial intern at Serious Eats, photographer, carnivore, beer and whisky drinker, and music nerd. He wrote this while listening to Roy Harper, and you should too. You can follow him on Twitter and Instagram.