Ah, Blue Fog Market. You look like a deli but you serve Blue Bottle Coffee and besides the obvious fridge of cheap beer, you have a real wine selection. Best of all, your selection of pastries is actually legit. My most recent favorite is the lemon filled doughnut ($4.99) which has a tender, brioche-like exterior. The interior is a sweet lemon pastry cream that's balanced with noticeable traces of vanilla. Each bite feels like a cross between a sweet bun and a cannoli, in a good way.
Blue Fog Market
2567 Gough Street, San Francisco, CA 94123 (map) (415) 931-9331