Serious Eats: Sweets
Scenes From The 2nd Annual Krispy Kreme Blogger Summit
A couple weeks back I had the pleasure of taking a trip down to the Krispy Kreme headquarters in Winston-Salem, NC for their 2nd Annual Blogger Summit. The two day event was a crash course in everything Krispy Kreme-related—from product innovation to international expansion to the particulars of the production process. (Unfortunately no professional cameras were allowed in the mix plant!).
Through presentations, tours and hands-on experiences, eleven bloggers and I had the opportunity to learn more about the doughnut icon than we ever thought possible. Highlights included a coffee tasting of the company's signature blends, a Q&A with the head chefs, and a doughnut-making session where I indulged my most childish pleasures. Unfortunately, while I got to hold the secret recipe in my hand, I could not use my telepathic powers crack the mystery. Few people on staff knew the specifics of the doughnut mix, and those who did remained ambiguous as could be.
Check the slideshow for scenes from the trip, including some sneak peeks at new products.