20120207-191739-entenmanns-big-book-of-baking.jpgButtery loaf cakes, crumb-topped donuts, and chewy chocolate chip cookies are what make Entenmann's a supermarket standby that we can stand behind. And while there's something quite satisfying about tossing one of those blue and white boxes into our shopping carts, the inner bakers in us are more than a little curious to know what exactly makes those Entenmann's so good. Now, thanks to Entenmann's Big Book of Baking, those sweet secrets are revealed.

Filled with more than 140 simple, straightforward recipes for Entenmann's classics, reinventions, and semi-homemade treats, Entenmann's Big Book of Baking will have you recreating your favorites at home. For the next two weeks we're going to sharing our Entenmann's favorites with you, kicking it off with crumbly topped Blueberry Crumb Cake and Chocolate Chip Loaf Cake.

Win A Copy!

Thanks to the generous folks over at Parragon Books, we are giving away five (5) copies of Entenmann's Big Book of Baking this week.

All you have to do is tell us about your favorite store bought sweet in the comments section below.

The standard Serious Eats contest rules apply.


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