As far as modern chocolate bars go, Nestlé Crunch is rather plain. I've never seen someone at a store choose a Crunch bar over a chocolate hybrid, like Twix, or something with a cutesy presentation, like Hershey's Kisses.
Yet there they are, in every bag of Halloween minis. And as long as we're talking about what I haven't seen, it's someone being disappointed to eat a mini Crunch. I mean they're not Sweetarts for God's sake.
Nestle Crunch bars have a delightful crisp rice pop in every bite of creamy milk chocolate. There's a lot to be said for what texture can add to a dish, and crispy chocolate is simply fun to eat. It could be my imagination, but I think the crisped rice even adds a subtle toasty flavor and a welcome depth to the otherwise straightforward, sugary chocolate.
I'm a little heartbroken, if you want to know the truth. Nestlé Crunch Bars used to be packed in the old fashioned way: each slim bar covered in foil and wrapped in paper. My father packed me a Nestlé Crunch bar every day that I had to take the dreaded bus to camp in New Jersey. I would save that bar until the bus ride home when, hot and tired, just the sound of the foil tearing open would make me smile. I'd nibble off the raised border of the bar, then around the imprint of the Crunch in the middle, finally eating my way from C to H. Nestlé recently started packing their bars in the "modern" way: one plastic wrapper that leaves no suspense in the opening.
Ah, well, Crunch bars. We'll always have the Turnpike.
About the author: Carrie Vasios is the Community Manager of Serious Eats and writes the Wake and Bake, Cookie Monster, and Serious Entertaining columns. She likes perusing her large collection of cookbooks while eating jam from the jar.