A Hamburger Today

Girl Scouts Just Selling Six Cookie Flavors; Thin Mints, Safe

20110127-girl-scout-cookies.jpg

[Flickr: leedav]

First things first: the Girl Scouts are not discontinuing Thin Mints (or Samoas, Do-Si-Dos, Lemon Chalet Cremes, Trefoils, or Tagalongs). Deep breaths. But our condolences go out to the fans of flavors like Dulce de Leche. To cut costs and increase revenue, 12 regional Girl Scout councils are selling just six varieties of cookies this year.

The top five varieties make up 77% of cookie sales, said Amanda Hamaker, the manager of national product sales for the Girl Scouts, in this Wall Street Journal piece. The Dulce de Leche cookies, inspired by the Latin America confection, were created to go along with the Girl Scouts diversity initiative. But they were kind of a flop. Same with Thank U Berry Munch—more like Cap'n Crunch Berries cereal than cookies. And goodbye to all the trans-fat-free, sugar-free varieties.

Many councils, from New York to Chicago, have also raised the price of a box to $4. And, yes there's more, last year the Girl Scouts reduced the cookie quantity per box and even made cookies smaller, according to Time. So who's ordering cookies this year?

Printed from http://sweets.seriouseats.com/2011/01/girl-scouts-just-selling-six-cookie-flavors-thin-mints-dulce-de-leche.html

© Serious Eats